Artificial Intelligence is no longer just science fiction—it's shaping the world around us. AI Unlocked is your complete beginner's roadmap to understanding how machines learn, think, and make decisions. This book breaks down core AI concepts like neural networks, natural language processing, machine vision, and more—without overwhelming jargon. Whether you're a student, entrepreneur, or tech enthusiast, you'll gain a strong foundation in AI fundamentals and how they apply in real-world industries like healthcare, finance, and automation. Get ready to step into the future with clarity and confidence.
Struggling to grow your online presence? Clicks to Conversions gives you a clear, practical path to succeed in the fast-changing world of digital marketing. This ebook covers everything from SEO and social media strategy to paid ads, content marketing, and conversion optimization. Learn how to attract the right audience, engage them with powerful messaging, and turn clicks into measurable sales and leads. Packed with real-world examples, actionable checklists, and proven tactics, this playbook is ideal for startups, freelancers, and marketing professionals ready to up their game.
If you want to land a job in tech or improve your coding skills, mastering data structures and algorithms is a must. Crack the Code makes it easy by simplifying complex concepts with intuitive explanations, diagrams, and real-world examples. You'll explore key topics like arrays, linked lists, trees, stacks, queues, recursion, sorting, and search algorithms. Plus, practice problems at the end of each chapter help you apply what you’ve learned. Whether you’re preparing for coding interviews or building more efficient software, this book is your essential guide to thinking like a true developer.
With digital threats growing every day, cybersecurity isn’t just for IT professionals—it’s for everyone. The Cyber Shield equips readers with practical knowledge to protect personal data, secure networks, and defend against common attacks. From passwords and phishing to firewalls and VPNs, this book covers the essential tools and tactics to stay safe online. Learn how hackers think, what vulnerabilities they exploit, and how to create strong defenses for both individuals and small businesses. Perfect for beginners, this book turns complex cybersecurity concepts into easy, everyday actions.
Confused by blockchain technology? You’re not alone. Blockchain Decoded breaks it all down—from how cryptocurrencies like Bitcoin and Ethereum work to the power of smart contracts and decentralized apps. This book gives you a deep yet accessible understanding of blockchain’s core principles: decentralization, consensus algorithms, mining, tokens, and beyond. Whether you want to invest in crypto, develop blockchain apps, or simply understand the technology that's changing finance and business, this guide will walk you through every step.
Machine Learning is revolutionizing industries—from healthcare to e-commerce. Machine Learning in Motion offers a hands-on approach to building intelligent systems, even if you’re new to the field. You’ll learn how to gather data, choose algorithms, train models, and evaluate performance using real tools like Python, Scikit-learn, and TensorFlow. This book also explores key concepts such as supervised and unsupervised learning, overfitting, classification, regression, and more. With step-by-step examples and projects, you’ll gain the confidence to apply ML in practical ways—whether you're a student, developer, or business analyst.
1. You’re putting in the effort to drive traffic, but it’s not turning into leads or sales.
2. People visit your site, but they leave without taking action.
3. You get customers once, but they don’t return, making it hard to scale.
New customers and clients
Increased response rates and great ROI
And skyrocketing profits
Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection.
Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results. Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy. This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals.
In this book, you'll learn how to develop a robust digital marketing strategy even if technology intimidates you; increase your online presence; attract and keep loyal customers; leverage social media networks, websites, blogs, and search engines effectively; and stay ahead of your competitors in the ever-evolving digital world.
Written specifically for entrepreneurs, small business owners, and marketers who may not realize the power of a well-executed digital strategy, this entertaining and informative must-read guide provides a choice approach to traditional marketing methods.
Discover more side benefits such as understanding your customer's behavior online, improving your brand's visibility, and ultimately driving more sales.
Written in a positive simple style that anyone can understand. This book promises to demystify the complex world of digital marketing and equip you with strategies that will keep your business thriving in the digital age.
1. Digital marketing basics and fundamentals
2. How to create a content marketing framework
3. Critical components of social media marketing
4. Key metrics for digital marketing success
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